Increasingly, local small organizations are seeing the enormous benefits in creating a web presence. The reason for this is that it is online that their customers will be found. However, the sad news is that most enterprises have their sites created without examining what they are trying to accomplish. For most small organizations, their websites are seen by two different and distinct audiences- the existing and potential customers. Regardless of who your viewer or audience is, your small business website should have the following features.
Easy to Navigate
Once Visitor lands on your site, the ease with which they can navigate around your site is an essential component of their user experience. You may have the best-looking site ever and the most incredible products available but if the customers experience difficulties in finding what they want then your small business website is not performing its function. Ensure that you have a search box that is visible and that works.
Ensure that you have clear and precise links. Don’t make the links so small that they are not easily seen, or a magnifying glass would be needed to find them.
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Quality Attractive Content
In today’s technologically advanced world, the only difference that exists between your site, the competitor’s site and just any other guy’s site the quality of your content. Producing High-quality content that adds value to your reader is important for boosting your small business site. Ensure that you highlight your best content as much as you can and remember that by doing this you are bringing attention to the best parts of your brand.
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Develop a Blog
A blog is the best way to capture more attention to your small business website. The blog will essentially be your business voice that adds to your company’s personality. Clients want to know that there is a real person associated with your site with whom they can interact with and share information, talk to, and start conversations as well as share links.
Your blog is what differentiates you from everyone else; use it to get ahead. With your blog, you can write anything like what you have been up to, make significant announcements and even the latest news in the industry.
Reviews and Testimonials
Obtaining reviews is often overlooked as not being important, but this is not the truth. Get reviews as often as possible and don’t forget to use them.
Availing the full range of contacts is an integral part in adding the credibility of the small business web yet it is often overlooked. Display your physical address, phone number and email address and also make all your social media platforms clear. By including many contacts, you will increase your Google rankings on local listings.